The acronym M I C E defines the gathering of people
in the most succinct and acceptable manner worldwide.

To the Buyer of MICE products & services –
the definition of MICE is clearly understood.   Here's why.......

All organizing / planning has two prime elements :
(1) Conceptual & (2) Logistical.

The components making-up the organsing tasks for a conference / convention in comparison

to an incentive programme bear limited resemblance.

The planning requirements of a meeting / event in comparison to an exhibition are equally very different.  (Business tourism definition see Articles)

The prudent MICE Buyer appreciates the varying yet essential differences
within the acronym of MICE..

The MICE Club focus is on
 
......improving the quality and outcomes of all MICE gatherings through updating
      MICE Buyers with pertinent information;

.....ensuring recognition for all MICE individuals that have the expertise & knowledge
     thereby heightening communication transfer and hence greater message retention;

.....providing a serious MICE facility assessment programme which gives recognition to
     the outstanding Centres of Communication Excellence within southern Africa;
      ( Visit : www.centresofexcellence.co.za ) 

The MICE Club website is constantly updated with articles and extracts from the Club’s weekly electronic MICE Info Update as well as other valuable sources.